selling your home
At first, selling your home seems daunting: Even if you have sold a home before, the market looks complex, and what worked for owners 5 or 10 years ago seems inappropriate today.
With that in mind, of all the decisions you face when selling a home, the most important is the person you choose to represent you. Nextage agents are ready to help you make informed decisions throughout the entire process and provide you with the Nextage Property Marketing System™ personalized for your property.
Your Sales Associate will explain the process of selling a home, and familiarize you with the various activities, documents and procedures you will experience throughout the transaction including help in negotiating the final agreement.
Using a Nextage sales associate provides you with a team of professionals who are committed to you having a successful sale because they will benefit when their teammates have a closing. You have a team of agents to assist in solving any transaction problems.
Use the resources below to learn more about the selling process or contact an agent to get started today.
selecting the right agent
There are countless decisions to be made when selling a home, and many of them will significantly affect whether or not you are able to get a contract to closing. A real estate agent can offer specialized knowledge in research, and negotiations to help you meet or exceed your goals. According to the National Association of REALTORS®, 82 percent of home sales are the result of agent connections.
Finding the right real estate professional requires doing a little research and asking a few questions. The agent you select must be diligent, knowledgeable, resourceful, and care about your needs. Nextage real estate agents are trained in providing service at a level that will exceed your expectations with the goal of having you as a “Client for Life” and a “Raving Fan”.
Below are some key points to look for in choosing your agent.
Your Real Estate Professional should:
- Serve as your advocate and representative when dealing with buyers, buyers’ agents and service providers.
- Provide you with an overview of the Selling Process to avoid any surprises.
- Make you aware of all the complicated local and state requirements affecting your transaction as a seller including disclosure requirements.
- Assist you in negotiations and in making counteroffers.
- Represent you throughout the transaction from contract to closing.
- Be knowledgeable in the technology resources that facilitate the transaction.
- Attend the closing and mediate any last-minute obstacles to ensure a smooth, successful transaction.
- Provide referrals to proven service providers.
developing a marketing strategy
Some 4.9 million existing homes were sold in 2008, more than 13,000 a day. Other owners have done it and so can you. A realistic marketing strategy can help you accomplish your goal. Let Nextage help you with developing your very own marketing strategy to help sell your home.
1. Define Your Goal/Needs. Do you want the highest sales price -- or the biggest check at closing? They are not necessarily the same. If two homes sell for $300,000, but one owner pays 3% of the closing costs the owner who sold without such costs got a bigger check at settlement. The bottom line: To have a successful sale you need to look at both price and terms and an estimated seller net proceeds sheet can help you determine which offer most meets your needs. Having a strong negotiator in your corner can be invaluable.
Ask yourself if refinancing or a loan modification can help you sustain your position until the house is sold.
2. Marketing in Today’s Internet Age. Over 84% of purchasers now use the Internet to search for properties, obtain seller disclosure forms, get tax and community information, and are more often than not represented by a buyer broker. The result is that buyers are often better prepared than in the past.
Real estate marketing involves far more than a sign in the yard and an ad in the paper. Successful agents use a variety of methods to attract and qualify prospects, including the latest Internet and communication tools.
Your agent will use the personalized Nextage Property System™ to create a marketing plan for your home that will help distinguish it in your local marketplace and attract buyers to your property. The NPS also outlines a series of communication tools to keep you updated on all aspects of the marketing plan.
3. Know the Market and the Competition. Real estate is local despite all the statics you see and hear on the news. National statistics can give you an overview but you need that same information about your local area.
Your agent can explain current market trends in your community, including what's selling, what isn't selling, and why. This information is central to getting the optimal price and terms.
Your property will be competing with other homes for buyers’ attention. Ask your agent how to be competitive -- and how to have an edge.
4. Be Realistic. When interest rates are low and jobs are growing, it's great to be a seller. But when prices have declined and buyers are scarce different strategies must be employed. Your agent will discuss different techniques to attract the “Most Likely Buyer” to your house.
Those techniques might include offering contributions to the cost of the transaction so the buyer doesn’t have to have as much cash or assistance in the financing options buyers have. Consider the benefit of having presale inspections done on your home. It can be beneficial to the sale process if buyers know as much as possible about the property's condition before they make an offer. Recently, a home seller in California decided not to have a presale home inspection done. The house was priced right and staged for sale. It sold for more than the asking price with multiple offers. When the buyer's home inspection revealed a problem with the foundation, a round of renegotiation started that ultimately resulted in a canceled sale.
It's a mistake to refuse to entertain any offer from a qualified buyer. In a buyer’s market, it's natural for buyers to make low offers. Don’t be insulted. Many sellers would rather set a price and say take it or leave it. But, you'll never know what price the buyer will pay unless you negotiate.
Sellers who are fortunate enough to receive more than one offer usually go with the highest price. But, the highest-priced offer isn't always the best offer. The turmoil in the home mortgage business has resulted in an increase in failed home-sale contracts due to financing issues. Make sure the buyer has a pre-approval letter from a reputable lender and consider accepting an offer in backup position in case the first deal falls apart. An offer from a buyer with a large down payment but a lower price is often a more solid deal than one with a higher price and a smaller cash down payment.
CalBRE #01277953 Mobile: 760.330.3330
RE/MAX Home Center
2766 Gateway Road
Carlsbad, CA 92009